Who we are

Introducing: Steel Magnolias

The name Steel Magnolias is intentionally—and proudly—Atlanta.

Why the Name Matters
Magnolias represent classic Southern femininity, beauty, resilience, and grace. They thrive in heat, storms, and every challenge the South brings—mirroring the strength of the women who shape this city and this sport.

Steel ties directly to Atlanta’s historic rail lines and industrial backbone. The growth of the city was built on steel tracks, connection, movement, and progress.

Together, Steel Magnolias becomes a symbol of:

  • Strength and softness

  • Grit and grace

  • Beauty backed by resilience

  • Feminine energy paired with unbreakable backbone

This identity feels unmistakably Southern and authentically Atlanta.

A Name With Cultural Power
The phrase Steel Magnolias also resonates deeply within LGBTQ communities due to the beloved films of the same name—celebrated for its themes of chosen family, friendship, humor, and fierce loyalty. These values align strongly with the inclusive, community-driven spirit expected of a welcoming NWSL supporters group.

Why a Unified Supporters Group?
As Atlanta prepares to launch its NWSL team, establishing one primary supporters group from the start ensures:

  • A strong and cohesive identity

  • Greater visibility and recognition from the club

  • More impactful matchday traditions

  • A clear, united voice in the stands

  • Streamlined organizing, volunteering, and community outreach

  • An inclusive home for women, LGBTQ+ community members, allies, families, and new fans

  • Multiple small groups can dilute early momentum.

  • One united group builds immediate culture, power, and presence.

A stadium and fireworks. Image by Shannon Browning, 2023.

The Vision for Steel Magnolias

Steel Magnolias aims to be:

  • A welcoming and inclusive community

  • Led by strong values of resilience, hospitality, and pride

  • A hub for supporters to organize chants, tailgates, tifo, and matchday traditions

  • A space where women’s sports are celebrated loudly and unapologetically

  • A supporters group grounded in the history, identity, and diversity of Atlanta

The Mission
To create a supporters group that feels like chosen family—rooted in strength, blooming with personality, and ready to support our NWSL team from the very first whistle.

Join the Movement
Steel Magnolias represents the Atlanta we love: bold, resilient, inclusive, and full of heart.

Now is the time to help shape something powerful, meaningful, and built to last.

Join Us!

Send us a message to get involved! We’re only two years from the first kick. We are building a strong community and enduring traditions in that short time. We’ll be organizing meetings and events, supporting local watch parties, and more, all for NWSL and women’s sports in the A.